Fresh news from over my long weekend that relates to my previous post: Disney’s Keychest is “being subsumed by a larger plan.” Thanks, paidContent.org and Andrew Wallenstein, for the coverage!
It seems that Keychest will no longer be competing with Ultraviolet, and my earlier concerns of the formation of competing format islands is less likely to happen. According to Bob Chapek, President of Distribution at Walt Disney Studios, the hard work that was done with Keychest will become “the engine for [Disney] to harness the power of multiple Disney utilities into one ecosystem.” I’m not really sure what that means, but I look forward to hearing more about Disney Studio All Access to reinforce my (and your) desire to buy Disney products.
When this is all said and done, I think this is good news for you and me. It means that while UltraViolet and its United Nations-like workflow of reaching agreement still has a long way to go to making something happen, you and I will benefit from less clutter in the marketplace. While Disney nor Apple have not joined Ultraviolet, at least this story closer to having a happy ending for us.