There is a great post over on Mashable about how people want content, not computers in their livings rooms – there is a little summary below – but you should read the whole piece.

Electronics companies and entrepreneurs must understand the psychology of the couch. It is the one location where people want to be entertained, often passively. They spend all day in front of phones, e-mail, Twitter and Facebook. When they kick back on the couch, the last thing they want to see is a list of unread e-mails and a loading screen.

That’s why a winning way to make and market connected TV in 2011 is delivering content, not apps.

 

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